if your business is not on the web, your competition will pass you by.
The amount of business being conducted over the web is rapidly growing, In 2008, 73% of the US population is using the internet. Event if your business provides hands-on, personal services, most of your customers will still use the web as a resource to find you. Outdated solution like the Yellow Pages are fast becoming extinct, so unless you have presence on the internet, the majority of your potential customers will never will never know you exist.
Scheduling you clients instead of servicing them?
Whether you are a one person shop, or fully staffed business, managing appointments is an activity that cuts into that time you can spend on more important tasks. As your business grows, the act of scheduling appointments limits that time you can spend actually conducting business